About Us

Thank you for your interest in Sales Performance.
Jo Collins, through Sales Performance, works with business owners who want to develop their sales people and improve sales results.

With over 25 years experience in Sales and Sales Management, Jo has a very practical approach to increasing sales performance. Having been directly involved in many sales roles from :
Tele Sales – Field Sales and Sales Management, Jo has a great blend of practical knowledge in addition to various techniques & skills  in Sales and Sales Management.

We work with a wide and varied range of Companies, who are interested in growing their business,by implementing sales processes and supporting their teams with skills that will help them achieve their targets.. We are also associated with and provide training solutions to:
Local Enterprise Boards, Chambers Of Commerce, Small Firms Association, Executive Institute and Plato.

We provide a range of Courses both in Professional Selling & Sales Management.

Cormac Noonan
Cormac Noonan
2021-04-07
We had the pleasure of having Jo as our Sales Mentor for our startup company Wolf Academy. Before meeting with Jo we thought we had a good grasp of our sales strategy but we quickly realised how little we had thought of in our approach. After only a couple of meetings with Jo, we had drastically improved our sales approach - Jo got us thinking about everything from how we approach new customers to how we talk on the phone to how we nurture new relationships. Her excellent guidance and decades of wisdom helped us to craft not only a brilliant sales strategy but also a unique approach to sales that feels right for us. If you're looking to increase your company's sales or just get clear on where to start, I couldn't recommend Jo's services highly enough.
Shane Mc Mahon
Shane Mc Mahon
2020-11-10
We went through a sales training course with Sales Performance yesterday... it was extremely professionally delivered and follow up was extremely prompt... excellent!
Graham Hyland
Graham Hyland
2020-09-22
After starting up a new business I came to the realise that I needed help with my approach to sales. I attened one of Jo's seminars and have also engaged with Jo for 121 mentoring and . Although I'm still a work in progress, thanks to Jo's support I have a good understanding of what my sales process looks like and I have a clear sales messages for different situations. Jo is an absolute professional in her work and she has a wonderful pleasant personality who genuinely wants to help you succeed.
Fiona Sherlock
Fiona Sherlock
2020-09-03
Jo was recommended to me from the LEO, and I found our coaching sessions to be insightful with clear outcomes and critical to forming both a strategic approach and short-term actions. Would highly recommend Jo.
Dermot Donohue
Dermot Donohue
2020-04-14
I have been involved with a lot of Zoom meetings during the Covid lock down and I took part in a Zoom meeting today which Jo delivered and I can say without doubt that it was the best one I have joined so far. Her preparation and presentation made her talk highly informative and very easy to follow with a truck load of inspirational ideas for everyone in business during these difficult time . I came away from the meeting with 6 pages of notes and a very positive frame of mind to put so many of the ideas into action. Thank you Jo, really enjoyed your presentation.
Brian Bergin
Brian Bergin
2020-03-03
Really enjoyed Jo's sales training! I felt engaged for the whole day and made everything easy to understand and demonstrated simple effective tips to bring to your sales process. Would highly recommend Jo as a sales trainer/coach and hope to attend more of your sessions in the future!
Brock Delappe
Brock Delappe
2020-03-02
We engaged Jo to do some sales and customer service training with our staff. It was a very successful day, the staff found her very engaging and got a lot from it. Since then everyone is more energized and motivated. I would recommend Jo to anyone who is serious about customer service.
Daithi MacDonncha
Daithi MacDonncha
2020-03-02
I recently attended a training course with Jo through the Executive Institute. She is an excellent coach and delivered the course in a relevant, enjoyable, and personable fashion. Jo really is an expert in her area and I'd highly recommend hiring her as a sales coach for your business or attending one of her courses should you get an opportunity.
Adam McCaffrey
Adam McCaffrey
2020-02-28
Really enjoyed Jo's course, she made everything easy to understand and was very insightful. Will definitely be putting these tips to use!

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We offer a very effective solution to SME’s whereby we become your Sales Manager. This is particularly useful in Owner Managed Businesses that have a number of Sales People & need to Manage the Sales People on a Weekly or Monthly basis.

We provide Training for a number of Skillnet Programmes to help their members become more skilled in new business development and retention and growth of existing customers.

In today’s market, for any Sales Professional to be successful, we can no longer rely on what once worked for us in the past. Customers and their buying habits have changed. Customers don’t need sales people to educate them on their products or services anymore. They want to work with partners that will provide ideas and solutions that will have a positive impact of their business. They want you to be invested in their business. They need thought leaders, that will challenge their own thinking.

Focus on what your customer wants to happen , not what you want to sell. As a sales professional you need to be creative, bring value and build trust.

Stay true to the sales process, be authentic and success will follow.

In addition to Sales Training and Consultancy, Jo can also provide support in the Selection and Recruitment of Sales People and Managers . Jo has many years experience in interviewing and would be a strong advocate of using profiling as part of the recruitment decision making process. This tool can also be used as a skills audit for current sales teams in your business.

In sales always recruit people with drive and motivation. The skill is being able to identify that in candidates.

Once you recruit the right Sales People, Sales Performance will develop their skill & also evaluate your Sales Processes & through our Consultancy Process ensure that you  are best in class.

Other interests:

I have been involved in the judging process for various Awards. These events provides fantastic insights, and its always great to be involved in recognising and celebrating business owners and their teams success.

A little bit about Jo:
I have organized a number of charity events , in aid of Cystic Fibrosis for the past 5 years and raised over €160,000.
I also volunteer with Crosscare Ireland.
I have a certificate for CPR and AED, always a great skill to have, hopefully I will never have to use it.
I have a passion for fitness, I believe, in a healthy body, equals a healthy mind.
I am great advocate of networking, and surrounding yourself with like minded professionals that are focused on supporting and helping each other. I was a founding member of the Citywest Business Network which is part of the South Dublin Chamber.
I enjoy and I am always inspired by TED Talks.
In my spare time, I am a netflix fan and I love to bake. (fitness + baking , I call that a balance).

Contact Jo for more information

087 273 0463 jo@salesperformance.ie