To truly listen, we need to listen to understand – not to reply.
This applies to our family our friends and our clients. By replying, we think we are listening and in turn helping, when in fact , we should have just listened. Next time try to actively listen, ask questions, show you understand, listen without thinking or judgment. In a world of so many distractions and noise, we all like and want to be heard. Listening is a very valuable skill in communication.
In a sales environment, if we don’t truly listen to our customers, 2 things can happen:
- Someone else will listen to them
- We will miss out on valuable information.