Secrets of Sales Success

What does it take to succeed at sales and in the digital age is there still a place for person-to-person sales processes?

These were just some of the topics we discussed on Independent News & Media’s, Ready Business podcast with myself, Jo Collins, MD of Sales Performance Consulting & Training and Paul Fagan, MD of Business Coaching Ireland, joining presenter Brian Purcell.

“48% of sales leads are not followed up,”.  “And 80% of sales are only completed after 5 or more contacts.”

 Ensuring sales success is about listening and paying attention to a client’s need.

SMEs love talking about their business.  Go deeper in your conversation with them; build rapport and trust as the foundations to work on over time, which will then serve the client best

‘Passion over skill’ was the underlying advice from the panel.  You can train the skill but if someone doesn’t have the passion or drive in them then all the training in the world won’t mean a thing.




Jo Collins
Jo Collins
Jo Collins, through Sales Performance, works with business owners who want to develop their sales people and improve sales results. With over 25 years experience in Sales and Sales Management, Jo has a very practical approach to increasing sales performance. Having been directly involved in many sales roles from : Tele Sales – Field Sales and Sales Management, Jo has a great blend of practical knowledge in addition to the theory of Sales and Sales Management.

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